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April 02, 2004

Executives Blog for Dollars

The top two executives of the Association of National Advertisers now host weblogs to communicate with members. The association represents 340 companies that spend about $100 billion a year in marketing communications.

Says CEO and novice blogger Robert Liodice, "We have our official site and will still send out press releases when we have news. The blogs are a good way to get thoughts, ideas, concepts into the public domain without an 'official' title."

[Source: New York Times]

Posted by Alex Gault |

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Comments

Sandra

Cool link! Thanks!
Sandra

Posted by: Sandra | September 05, 2004 at 07:44 AM

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