Consumer membership services company MemberWorks has purchased online dating site Lavalife for $115 million. Lavalife charged users pennies per minute to help singles communicate and search for a date on the Internet.
MemberWorks, which works with retailers to offer discounts to its members, hopes the deal can broaden its online marketing presence and give it entry into the large and rapidly growing online social networking market. With the acquisition, MemberWorks said it will offer its 6 million U.S. retail members online networking services and promote its retail membership services to Lavalife's 700,000 customers.
[Source: Reuters]
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