Advertising is on it's way to becoming a standard revenue stream for successful blogs. The timing is ripe, as the internet has been experiencing an uptick in ad revenue of late, with advertisers beginning to open their wallets again for the first time since the collapse of the dot-com bubble in 2000.
Xerox pitches its printers on Slashdot, a site for technology-industry news, and the ubiquitous scandal mongerer Drudge Report regularly features ads from AOL and CNN. Political blog Daily Kos now generates $4,000 a month in ad revenue. Another popular political blog, TalkingPointsMemo -- brings in more than $5,000 a month, enough for publisher and journalist Joshua Marshall to pay a part-time researcher.
Pressflex is a new agency that connects advertisers with a client list of 200 bloggers, charging 20% commission.
[Source: Wall Street Journal; registration required]
Alex, have you figured out the CPM? I wonder if a hot blog commands a premium over other online "carriers."
Posted by: Jay Cross | March 16, 2004 at 12:56 AM