Tickle differentiates itself from other online networking services by offering a range of tests on personality, careers and sex. Some are modeled after standard measures like an I.Q. test, the Myers-Briggs test and even a Rorschach-style inkblot test. Others are just for fun, like a quiz that purports to say what breed of dog you are or what the theme song of your life should be.
Personality tests may not be the best way to pick a mate, but they have helped Tickle establish a leading position in the online dating services market. The company is vying with FriendFinder and Matchnet for the No. 3 rank in the market -- behind Match.com which claims 974,000 paying members, and Yahoo Personals.
As on other sites, Tickle's dating service, which costs $19.95 a month to join, allows users to create a public profile with their vital statistics, likes and dislikes. But with Tickle, they can also show off their I.Q.'s and the results of other Tickle tests they have taken. Those results -- and Tickle's matchmaking test, which has 18 questions -- are used to produce a compatibility score between a prospective couple.
[Source: New York Times]
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