E-Cyrano is a new service which sells profile makeovers to users of online dating services who need help trumpeting their strong points. Says founder Evan Katz, "It's parallel to job hunting," Katz said. "Most people don't think about spending $300 on a resume that's going to get them a job."
Katz recently authored "I Can't Believe I'm Buying This Book: A Commonsense Guide to Successful Internet Dating", a book offering guidance drawn from e-Cyrano. Bookstores' self-help shelves are bulging with online dating titles, including "Online Dating for Dummies," "The Rules for Online Dating: Capturing the Heart of Mr. Right in CyberSpace," "Complete Idiot's Guide to Online Dating and Relating" and "Date with Your Head, Mate with Your Heart: Five Steps for Finding Love Through Science."
With the exception of pornography, online dating services generate more revenue from ecommerce sales than any other industry. Last year some 40 million Americans spent an estimated $425 million hunting for the perfect date online.
[Source: Reuters]
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