Washington-based law firm Miller & Chevalier has been working with Interface, a social networking software vendor, to aggregate in one place information siloed in 120 lawyers' Microsoft Outlook contact folders. Now all members of the firm can view identical information about clients, which ensures one view of the truth when working through cases and prospecting new business.
"In the past year, we've had a couple of instances where the software identified an existing relationship we'd never have been aware of otherwise," says Sturgis Sobin, chairman of the firm's international department. "One of those engagements generated more than a million dollars in new business."
Miller & Chevalier also uses Interface for a targeted client alert system. In the past, the firm would send out client alerts (warning, for example, of the impact of certain legal decisions) in a generic mailing that might not be applicable to all the clients who got it. With Interface, Miller & Chevalier now mails out roughly 50 customized alerts to targeted clients.
[Source: Line56]
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